On September 17, 2024, the Faidon Konstantoudakis Hall at SUNEL Arena hosted a pivotal press conference led by AEK Bettson BC’s major shareholder, Makis Angelopoulos. The event marked the announcement of a landmark long-term partnership between AEK Bettson BC and SUNEL Group, culminating in the renaming of the Ano Liosia Olympic Hall to SUNEL Arena. This collaboration represents the first of its kind in Greece, where a major sporting venue has been renamed as part of a corporate partnership, symbolizing a shared vision for the future.

This historic partnership aims to elevate the arena into a world-class, multi-purpose destination. With a focus on sports, culture, and sustainability, the collaboration seeks to transform SUNEL Arena into a beacon for innovation and excellence, setting new standards for modern venues in Greece. The arena will not only serve as the home of AEK Betsson BC but will also host a diverse range of events, bringing together fans, communities, and businesses under one roof.

The press conference was attended by prominent journalists, political figures, and representatives from AEK Bettson BC’s sponsors. The event celebrated the ambitions of the partnership, emphasizing its goals to enhance the fan experience, support local economic growth.

The event concluded with an engaging Q&A session facilitated by George Nicolaou, AEK Betsson BC’s Media and Communications Director. During this session, journalists had the opportunity to ask questions about the partnership’s goals, including its vision for SUNEL Arena, plans for future upgrades, and its broader impact on Greek basketball and community engagement.